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Take It Easy Life is hard enough without your audience trying to navigate through a site that complicates the process into a negative experience. Make things easy by maintaining a simple, intuitive method of communication whether online or offline. Smooth Purchases & Simple Returns The heart of your business is the ease of purchases and returns.

Has your marketing expired? It is true that even in marketing there is a "best when used by" date on the strategy time line. Businesses that hold onto the same old marketing after the initial novelty has passed fade inevitably into the background.

Spring is finally upon us. The birds are singing and the flowers are starting to push through the ground (on the West Coast anyway). The sun shines a little brighter, lifting our spirits which also makes spring one of the most profitable seasons for businesses.

Successful Branding = Successful Business What is branding really? Much like the cowboy who brands his cattle with his exclusive branding symbol, a business uses branding to identify via name, logo, term, jingle or other distinguishing features that their product and/or services are distinctive from the others. Excellent brands generate an emotional connection to potential clients.

You're only as good as your clients A successful business knows that they are only as good as their clients. They strive to provide their clients continuing satisfaction which creates a bond that good business is built on. The key is to build relationships that extend beyond the one time project.

Demystifying the art of Printing After hours of design, careful color selection, meticulous typography and thorough brand identification you are ready for print. Or are you? What you see digitally can quickly degrade into fuzzy images and illegible type with an unsuitable printer.

Word-of-Mouth, Never Goes Out of Style Data tracking and analytics have become the big brother of the business culture. We now have the capability to track customers likes time and specifics to their browsing habits and what determines their decision making in business.Yes we have the technology but we have not lost the human touch. Statistics still support The strongest asset to the success of a business is word-of-mouth. The Harvard Business review supports the power of referrals in their...

  How Relevant is your Business? Would your business come up in the minds of your audience as top five in your industry? Is your business engaging your audience through every marketing channel?

Situation Critical It's out with the old and in with the new, including outdated marketing. Invest in your demographic instead of using spotty attempts to capture sales by creating DIY marketing plans that miss the mark. It is time to communicate your message through all available communication channels, and follow up with customers through open dialogue.

The Power of Gratitude: Giving Thanks Giving Thanks Starts With Customer Appreciation When is the last time a company president or high level executive reached out to thank you for doing business with them? As a business owner we must give thanks for the loyalty of our clients. Technology has rewired our human interaction and the good ol' handshake,  handwritten note or just saying "thank you" speaks volumes.

It's not too late to be thinking of a mobile app for your business for the holidays or the new year! And if you're thinking about becoming a start up in the new year you definitely want to think nothing but mobile first!  Mobile apps are revenue powerhouses Mobile apps increase revenue of businesses by increasing the efficiency of reaching customers on their schedule. Customers can shop during quick intervals of time, while waiting in line at the grocery store or for a doctors app...

It has been a great pleasure working with our local Roseville Firefighters in an effort to help them help the community. It started with their 23rd Annual Benefit Golf Tournament raising funds for Roseville teachers and schools. From developing an online registration form to assisting in collecting an interest list for the events future app - we at The Marketing Minds think it is important that our community is using today's technology to help gain more traction and in turn help raise awareness ...