The Power of Business Cards
Never under estimate the power of professionally designed and printed business cards and the influence they can have. Business cards are one of the many ways to brand a business or service. Like anything else in branding, if it's not out there for the world to see then it doesn't exist.
Mobile Responsive Website: The Missing Piece to the Branding Puzzle
Why do I need a mobile responsive website? I have a website, isn’t that enough? Well, if you don’t mind your audience doing the outdated “manual dexterity dance” of index finger and thumb scrolling across their devices searching endlessly for that essential bit of information that they need to connect with your company.
2 key elements busy people need online
Hey there! Are you busy right now? Are you in a hurry?
Does my business really need a professional logo?
Recently I was asked, “I’m a small business just starting up why is it so important to have a professionally designed logo?” If you’re a startup having a logo to tell the world who you are is going to set the tone and will let your audience know if you take your business serious. Having a logo is similar to having a personal style. The more there’s thought put into your style, the more recognizable you become to those who know you and even to those who may just be acquainted with you.
Web and Mobile Tip on Leading and Tracking
Text “Leading” on the Web When working with web technologies, more specifically CSS (cascading style sheets), to adjust your text online it is important to note that “Leading” in graphic design is referred to as “line-height”. A common way to think of this is a document with lines that are singled-spaced lines, or double-spaced lines. The space between the lines is where the CSS “line-height” property would help you control with pin-point accuracy.
The Mobile Apps We Use
“There’s an app for that.” So true it’s funny! We wanted to share the apps we use for work, in our personal lives and just for fun. We all use GoogleDrive to stay connected as a team and add our two cents into any document.
How to Formulate a Social Marketing Plan in 2014
(TA + IR + ME) X (KSN - B) = SMP (Target Audience + Industry Research + Manageable Expectations) X (Knowledge of Social Networks - Budget) = Social Marketing Plan Using this formula will help you create a marketing plan with a social perspective in 2014. Target Audience (TA) First you have to identify your target audience. Everyone is not a target audience.
The Number One Reason for Marketing Failure
There are several reason for marketing failures but honestly there is only one. I realized this after talking to several solo entrepreneurs and small business owners. The number one reason for marking failures are simply because there is no marketing being done.
Two Ways Do It Yourselfers Can Team Up With An Agency in 2014
When it comes to doing things yourself it often seems to be the more affordable road, but at some point we all realize it is best to have some guidance, maybe even a little bit of help. I often get asked how a do it yourselfer can work with an agency. There are several ways a do it yourself type of person can work with a marketing agency but we are only going to cover two in this blog post.
How Facebook Helped Me Save My Dog
I'm always talking about how Facebook is such an awesome resource tool for me. I ask for advice and referrals and get some of the best feedback. Like our doctors.
Cafe Americano Roseville
As a team we use our unique skills to get more customers to your business through strategic marketing, but once the customer shows up it’s your responsibility to keep them happy. In this blog post I wanted to highlight a company that has outstanding service and amazing food. I first heard about Cafe Americano in Roseville from several friends and family members, so I thought I would give it a try.
A Designer’s Thoughts on Sketching
I recently read an article asking if sketching is important to a designer and wanted to share my thoughts with you. Sketching is important when designing a logo but I do not believe it is a must. It allows the creativity to flow out of ones head onto paper, or computer depending on what you are sketching on.