Has your marketing expired?
It is true that even in marketing there is a "best when used by" date on the strategy time line. Businesses that hold onto the same old marketing after the initial novelty has passed fade inevitably into the background. Outdated marketing is the spotted banana of business, upstaged by the fresh new bunch positioned at the front.
Dated Marketing Sours Business
Business owners who often rely on the "if it ain't broke, why fix it?" mentality miss out on capturing a new customer base. Staying relevant in a competitive market is essential to growth and fresh customers. Through apps, updated branding and technologically current marketing platforms, businesses will position themselves in the forefront of the pack.
The importance of keeping your marketing fresh is a necessity in a cutting edge technologically based business climate. Technology changes daily and so does style. It's important to keep your marketing fresh in order to stay relevant and effective. Are you the spotted banana or the top banana?