Take It Easy
Life is hard enough without your audience trying to navigate through a site that complicates the process into a negative experience. Make things easy by maintaining a simple, intuitive method of communication whether online or offline.
Smooth Purchases & Simple Returns
The heart of your business is the ease of purchases and returns. A smooth transaction inspires additional transactions. One hard transaction leaves a mark and loses a customer. Returns that are expedited quickly and seamlessly retain trust in your customer. Does your ecommerce system need streamlining?
Communication for Harmony
A harmonious business/customer relationship is formulated on communication. Online and offline communication that is clear and understood for the creates loyalty and trust. Consistently listening to your customer's feedback maintains an evolving, harmonious business relationship though identifying the strong and week areas of your business. Complaints are better than compliments in refining your business. Human nature tends to pick out and share the negative first, armed with this knowledge you have the ability to remedy the short comings in your business before the negativity takes hold.
Create a balance of open and intuitive communication to ensure your customers thrive along with you.