It's out with the old and in with the new, including outdated marketing. Invest in your demographic instead of using spotty attempts to capture sales by creating DIY marketing plans that miss the mark. It is time to communicate your message through all available communication channels, and follow up with customers through open dialogue. It's time to bring in the reinforcements.
Accurately defining your target audience is a complex process best suited for professionals who have mastered the integrated process. Marketing to that audience and maintaining relevance requires diverse communication through a variety of channels to not only define the target but refine. These channels of communication are in constant technological advancement, the DIY method will not sustain the pace. As a business owner you are at risk of losing customers to another who is ahead of the game.
A professional marketing team has your back. They are stealth demographic professionals, highly trained at identifying your target audience and keeping them in their sights. They posses an armory of mobile apps, website analytics and the latest in technological communication at their fingertips ready for your signal. A new year, a new strategy.