Why is social media important for a business's brand?

As a business owner you may or may not know that social media is a necessary addition to your overall marketing, however social media is not just an account to throw updates at. Social Media is the quiet giant, unassuming really, but when unleashed can endow a super hero aura of great impact upon a business.

Business is truly, all about reach! Social media gives you access to millions of users every single day. Let’s look at the mind blowing numbers:

• Facebook:
  190 million users who are mobile exclusive (do not use a laptop or desktop) additionally mobile use accounts for 30% of ad revenue and Facebook has the fastest growing demographic for the 45-54 yr. age bracket
• Twitter:
  Fastest growing demographic for the 55-64 yr. age bracket
• Google+:
  45-54 yr. age bracket has increased 58%
• LinkedIn:
  Every 2 seconds, 4 new members join. This platform connects you to your industry, giving a place for new users to find you
• YouTube:
  Reaches the 18-34 yr. old age bracket more than any cable network

Is it time to do that quick company intro video?

Armed with these statistics, you have the power to reach your demographic through the social media of their choice. Social media is not just a teenage obsession, it’s a connection to the masses that you can use to strategically place the content you post to your target demographic. Are you feeling powerful yet?

Let’s turn up the enthusiasm

• Social media referrals account for 71% of consumer purchases
• Almost 50% of users look to Facebook to search restaurants
• 74% of consumers use social networks to guide their purchase decisions (SproutSocial)
• 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision, and 78% said that companies’ social media posts impact their purchases (Forbes)

Are you roaring and pounding your chest? It is all within your reach! Your social media strategy needs to be built around these powerful platforms and demographics for success. Your brand depends on it. Harness the power, and may the force be with you.