Recently Facebook announced changes to the contest guidelines for Pages, which is in favor of pages. “Now, promotions may be administered on Page Timelines and in apps on Facebook,” Facebook News. What does this mean for the business and most importantly the consumer?
I will be honest, this is not completely shocking news, since most pages break the rules to begin with. I personally think this is Facebook’s way of saying, if you can’t beat them, then we will change the rules. This definitely is a great way for Facebook to gain some momentum with businesses. On the other hand, it may be a bad move on Facebook’s part.
Facebook could be neglecting the end user on this decision. Now that the gate is open, the word is getting out, so you will begin to see an overwhelming amount of contests that, I would date to say, most pages will not actually monitor well. I just think our News Feeds may get flooded with contests, ultimately resulting in contest numbness.
I really believe that a business needs to be more clever than ever now. You don't want to jump on a contest just because you can, you want to make sure you are tracking the results, be honest and don't play favorites (it’s not fair). I have worked with businesses and marketers for long enough to know that this new ability will be abused, at least for a short time. This just means, now more than ever before, companies must adopt a the social mindset and social marketing.
For contest assistance, contact me at 877-494-9668 so I can help you setup your contest and guide you through the process so it will be done the right way.