I have been reading a few local small business blog posts lately, quickly discovering a few frustrations that lead to some blogging tips to share with you.
When a small business writes blog posts they need to write it for the person reading, for public relations and search engines. When writing a blog post for business here are some tips for keeping focused on the people reading it.
1. Mention a business, link to their website.
While creating your blog post, keep in mind that it is beneficial for you to mention other companies that you worked with as long as you link to their website. Consumers know you are not doing everything alone, they know it takes collaborative relationships for any business to be success. Why not share that?
When you do share about a collaboration with another business it, really does, make you look good. It shows the reader, or consumer, that you a proactively building working relationships to ensure success and the success of others. Especially if you link to their website. Not to mention the search engine benefits to it.
2. Lay it out so it’s readable.
Many times I see so many businesses with multiple advertisements within one blog post that it seriously makes it almost unreadable. Think about this before including advertisements within your blog post. Also, think about why you are advertising on your blog and what is it doing for you.
As long as your blog post is aesthetically appealing you will gain readers and keep them engaged.
3. Search engine optimized.
It’s not just about creating your blog post with keywords, but also what websites you link to. Linking to a credible source that has established themselves as credible will most likely increase your search ranking. Also, linking to an original post or article that may have sparked your blog post content idea will be beneficial.
Another way to increase search ranking is by integrating your post with Facebook comments and social sharing capabilities. The more your content is shared or engaged with the more relevant it is to Google. Keeping your content current, readable, linked and with keywords will improve your search ranking.
4. Analytical data.
It’s helpful whether it’s good, bad or downright ugly. Your data will tell you whether your content is being read, an idea of who is reading it, what device they are reading it on and which blog post has been read the most. This data will tell you exactly what your audience is looking for, which will help you create better content in the future.
All these tips will help you gain readership, keep readers engaged so they read the whole post and create better content for the future (resulting in social sharing).
If you need some assistance with creating, optimizing, linking or analyzing your blog posts contact me at 877-494-9668.