As the long summer days come to a close, fall signals time for new growth and a fresh focus. Businesses begin to surge again once the vacations have all been taken and the kids are back in school. You've completed the back to school shopping, but what about your back to business shopping? How is your website looking? Is your logo in need of an update? Is it time to get an app and show your customers some love? The best opportunity to build your business is now. Start ups take the lead and steal the spotlight under a fall launch as the focus shifts to getting second-half annual goals accomplished. A business that is aware of this shift will reap success through enhanced timing and preparedness. A fresh website, social media marketing and app strategies play starring roles in building a business' fall presence. Relevancy established now will sustain success into the fast approaching holiday seasons.